Archive for July 2011

Meet The Team: TRUETRAC Senior Software Architect, James Starkovich

James Starkovich was working for TRUETRAC back before there was even a TRUETRAC. Early on, he joined the group that set up our emerging technology company that develops software to simplify production data collection and management for complicated agricultural issues. His primary job is to design the systems and database used by TRUETRAC to make [...]

A Few Fun Facts About Bar Codes

OK, we’re going to geek-out a bit here with barcodes, so if you consider yourself something less than a full blown propeller-head and far more knowledgeable than your own mother, this article might be right up your alley. First off — and especially for our non-geek friends and clients — here’s some information that you [...]

Produce Traceability in the News

Time again for a quick peek into the latest developments within the traceability movement in the fresh produce sector of the food industry, where we seek out the most recent news stories dealing with traceability, food safety and sustainability, among other topical topics. If a headline or synopsis below grabs your attention, click on the [...]

Item Level Traceability Versus Supply Chain Traceability

We’ve been hearing so much lately about traceability that we thought it might helpful to distinguish between the two separate tracking efforts, both underway, both being called traceability. Traceability efforts need to be distinguished between individual consumer items and the wholesale unit or carton. While item traceability and carton traceability are both important for the [...]

TRUETRAC Cooking Things Up at PMA Expo

Here we go again, mixing it up California-style at the PMA Foodservice Conference & Expo scheduled July 29 to 31 in Monterey, Calif. Get Cookin’ is this year’s theme, and it’s timely because now more than ever, the industry needs to step up and address some real issues, including traceability, food safety and consumer engagement, [...]