Editor’s Note: The following post was authored by TRUETRAC President, Ray Connelly We’re losing the brand war, folks. In fact, those of us in the fresh produce industry are getting our green asses kicked. We’re working and living in the most productive agricultural region on Earth and we’ve got the freshest, healthiest, most nutritious products [...]
When it comes to marketing your fresh produce, there’s a new sheriff in town — the connected consumer. And this new generation of consumer is savvy, has higher expectations, and is more focused on accountability and transparency than your traditional shopper. He or she is also more demanding, actively insistent on getting more bang for [...]
Editor’s Note: The following blog post was written by TRUETRAC Marketing Assistant, Terri Taaffe. We’ve all met someone like Sally. One step inside the front door and you know this mom is all about safety. Safety locks secure her cabinets, drawers, refrigerator and even the toilets. Sally is the master of her realm, with high-quality [...]
