ItemTrac Category

Video Debuts a Trio of New TRUETRAC Products

AndNowUKnow, a video news service for the fresh produce industry, just released a video on YouTube that features our president, Ray Connelly, discussing three new products that build some ROI on top of Product Traceability Initiative (PTI) compliance. As you’ll see in the video below, Ray says that while our Salinas, Calif.-based software company provides [...]

Item Transparency and the Food Chain

A new trend is emerging. As business owners and brand managers, you now have access to tools that enable you to report and leverage your own news, to be your own reporter and to shape your own corporate identity  — all on your own terms. This ability to tell your own story in your own [...]